We were young, we were wild, we were living in New York, and dare we say it—we were ahead of our time.
It was to be a free magazine supported by advertising, and it online only—no printing, no schlepping bundles of paper magazines about in trucks. We wanted to do something that was super cheap to produce and would capture the eyes of drink lovers and the firms that serve them.
The Review of Beers, Spirits, & Wines was laid out in—get this—Microsoft Word 98. Adobe Photoshop was used to crop the photographs. The look was decidedly old school—Issue 1 looked like something turned out by Fleet Street in the mid-20th century. Issue 2 included National Review‘s signature blue border on the cover. It was all very experimental and slapdish, mostly due to the fact that we did not know what we were doing. Is there a designer in the house? Anyone with magazine industry experience? Cricket chirps.
The magazine lasted on two issues, not for want of passion, but for the simple fact that it was time-consuming to produce and we had a dissertation and Ph.D. to complete.
One day, perhaps, we will revive The Review of Beers, Spirits, & Wines. One fine day…