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Alcohol archeology: Bourbon de Luxe

Photo credit: Kevin R. Kosar

This bottle is a hoot. The labels sports classy Medieval stylings, and the back label proclaims, “The Zenith of possibility in Whiskey Quality.” Mind you, it is 51% straight whiskey, and 49% grain neutral spirits—making it pretty cheap stuff. But, hey, this was selling not long after Prohibition wrecked America’s whiskey supply and near the end of the Great Depression.

Photo credit: Kevin R. Kosar

Producer: National Distillers Products Corp. of Louisville, Kentucky, and distributed by National Distillers Products Corp. of New York, New York.

Alcohol by volume: 43%

Bottle size: 16.0 ounces

Bottle text: HALF PINT (front) FEDERAL LAW FORBIDS SALE OR RE-USE OF THIS BOTTLE NATIONAL DISTILLERS (back)

Label text: Bourbon de Luxe Kentucky Bourbon Whiskey A Blend Blended & Bottled by National Distillers Products Corp. Louisville, Kentucky (front) ‘LIVES UP TO ITS NAME’ The Zenith of possibility in Whiskey Quality Bottled by National Distillers Products Corp., Louiville, Ky. Distributed by National Distillers Products Corp., New York, N.Y. — Lousville, Ky BOURBON WHISKEY A BLEND 86 PROOF THE STRAIGHT WHISKIES IN THIS PRODUCT ARE 40 MONTHS OR MORE OLD. 51% STRAIGHT WHISKEY, 49% GRAIN NEUTRAL SPIRITS.(back)

Cap type: Screw top, metal top

Cap text: TURN TO OPEN

Revenue sticker: District of Columbia

Estimated year of production: 1939

Photo credit: Kevin R. Kosar
Photo credit: Kevin R. Kosar
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