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The Irish Whiskey Boom

Jameson Caskmates Irish Whiskey

Victorino Matus of the Free Beacon reports:

“According to the Distilled Spirits Council of the United States, supplier sales for all spirits in 2016 increased 4.5 percent to $25.2 billion. Volume grew 2.4 percent to 220 million cases. As a subset, American whiskey—bourbon, Tennessee, and rye—experienced higher revenue growth (7.7 percent) and volume (6.8 percent). Irish whiskey, however, is a different story: Volume is up a whopping 18.7 percent. Revenue increased by almost 20 percent. It is the fastest growing spirit in the United States. But why?”