“During my research for Vodka: How a Colorless, Odorless, Flavorless Spirit Conquered America, I met with the execs at Jim Beam who, besides selling fine bourbon, also sell Pinnacle Vodka, a brand known for its vast array of flavors: Cherry Whipped, Cookie Dough, Pumpkin Pie, Strawberry Shortcake, and Cinnabon, to name a few. Van Gogh Vodka makes a peanut butter and jelly variety while the brand Oddka offers Fresh Cut Grass, Wasabi, and even something called Electricity. But never had I come across a vodka trying to emulate another spirit. Until now.
“As reported by MarketWatch, liquor giant Pernod Ricard is rolling out Oak by Absolut, a vodka that’s been, in the company’s words, “resting” for six months in oak barrels. The point is to lend the vodka some of those bourbon notes found in, well, bourbon….” (Read more at the Weekly Standard)
