Boy, are we put off by the marketing of this vodka. “Hand-made”? What, really, does that mean? Does Tito mill rye into hooch all himself? Or is it the mere fact that he uses a pot still the basis for calling it handmade?
And what’s with using a pot still and distilling the vodka six times? If you’re trying to produce a vodka that is “spectacularly clean” and “cleansed of” cogeners, why not just use a patent still? Cogeners, by the way, add flavor to a spirit. None of this seems to make much sense except as buzz words to impress those who don’t know better.
And why does the label show a still dripping into a barrel? This booze isn’t barrel-aged.
Marketing aside, again, this is a solid vodka—we recommend it. It is 80 proof, pretty smooth, with a slightly citrusy flavor (Rating****).
To see if you can buy a bottle online, check with our retailer. You can read more about Tito’s vodka, surf to http://www.titos-vodka.com/.
UPDATE: On April 19, 2010, we got an e-mail from Tito himself that addressed some of our gripes. You can read it at: http://alcoholreviews.com/wp/?p=87.
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